Ellsworth Holiday Lane

Black Hills Wire pairs up with the Ellsworth Air Force Base to spread a little holiday cheer with the Ellsworth Holiday Lane program; a festive “lane” with holiday decorations and well-wishes from the community. Members and businesses around the Black Hills are invited to build festive displays to brighten the season, especially for military members who may be away from their families for the duration of the holidays.

This program is meant to bring seasonal cheer to the 8,000 Airmen, DoD Civilians, and their family members who work or live on base, with hopes of becoming an annual tradition families can enjoy for years to come. Anyone with base access can drive or walk past the displays. Black Hills Wire plays a critical role in supporting our servicemen and women in all aspects of life, but really wants to emphasize that our military members are our family during the holidays.

We have a few safety guidelines for the holiday wish displays. Please see below.


  1. Displays will be outside, so they must be designed to withstand SD weather.
  2. Displays can be on a flat surface such as plywood (representative of a card) or can be 3 dimensional, but should not exceed 5’ high x5’ wide. Submitters provide all the materials.
  3. Displays must be anchored down – either through stakes or footers or attachable to something like a lamp post.
  4. Displays can be lit, animated or static – but please advise in advance if your item requires power to allow us time to allocate proper placement.
  5. Lynn Kendall will work with you on specifics of drop off and pick up of your displays.
  6. To promote inclusion and diversity, any verbiage on displays must be non-denominational and images should be non-religious in nature. Displays should be appropriate for viewing by all ages.
  7. Displays can include your business logo but must keep with the intent of holiday well wishes for the members on EAFB.


If your business is interested in participating in this program please fill out and submit the application below.




Thank you so much for being a part of the 2020 Ellsworth Holiday Lane program! We will follow up with you to arrange delivery and set-up times.